Excellent small business marketing tricks today with Carina Hatton

Carina Hatton's high quality small business growth recommendations? Carina Hatton about marketing for ecommerce websites: Though there are many advantages to owning your own business, the path to becoming an entrepreneur is not so rosy. And many of the problems affect the mindset of the entrepreneur. In this episode, you’ll learn why an entrepreneurial mindset is essential. Do not let your mindset hinder your success! Stay tuned! You may not realize that the years you spend trying to climb to the next rung of the corporate ladder are precious hours lost that you could be investing into building a company you truly love. Join Carina as she speaks with Sheila Yee on how to transition from a 9-5 job and start the business of your dreams. Find out WHAT the most important page on your website is, WHY you need it & HOW to create it even if you don't like to write. This is a super important part of your website. When someone is shopping online, they lose that face-to-face connection, right? This is what you do instead. This is your "greeting" and "welcome" to your site's visitors so they feel like they know you. I'll give you more details in this day's training.

CRM sales software are very important in 2022 says Carina Hatton : Lead Scoring: With lead scoring, you gain insight into the engagement level of your contacts. The more you see them engaging in your assets, the more point value they’ll have. It gives you an idea of what they’re most interested in. You’ll notice percentages showing up next to lead scores. Their purpose is to give you an idea of how important a contact’s score is. These are the scores based on the median. The way it works is that the median score gets 50% while the highest one gets 100%. The rest are then weighted to reflect the smaller range values.

Ontraport demonstrates its expertise when it comes to focusing on the needs of the users, it allows you to create focused campaigns in order to gain potential leads. The software helps you narrow down your leads by maintaining their data and letting you analyze and decide the kind of leads that will suit your business the most. The main focus of Ontraport is to deliver quality instead of quantity. Users can even make campaigns for regulating their messages and monitoring sales performances.

Are affordable SEO services important? Carina Hatton thinks yes, and here is why : Still not sure about the difference between cheap SEO and (good) affordable SEO? Check out this infographic. With many larger SEO companies charging between $5K and $10K+ per month to optimize and manage clients’ SEO campaigns, many small businesses were essentially left to fend for themselves. The alternative became fly-by-night SEO companies offering cheap SEO packages at cut-throat prices. Forbes reports that a quality national SEO campaign will run you $2K/month on the low-end. After nearly 2 decades of executing profitable SEO campaigns, we can attest to that. Shady SEO companies charge $99/month. So, you have to ask yourself; if someone is selling you a Ferrari for $9,990, is that even remotely close to the same ball park as what you’d expect to pay for a Ferrari?

With more and more customers going online, looking for the best products or services near them, they are more likely to engage with the business they searched for within a day. To get maximum visibility, your business should be at the top of the list when someone queries for the product or service you offer. But getting on to the top of local search results is not that easy, especially after Google changed their local pack to the new 3-pack listings, like that of the above image.

Carina Hatton on SEO for small business: While no one can be exactly sure how social media impacts local SEO (e.g., when someone shares your homepage it doesn’t count as a new backlink the same as does a specific website linking to your homepage), but there is a definite connection. The more engagement on social media, the better local SEO will appear. That’s why we call it “social signals” rather than backlinks or citations. Just like with backlinks, it is about more than just collecting a set amount of likes and follows.

No matter what size your business is, SEO is crucial for all types of online businesses. It is intended to keep the search results fair- the higher you rank in results pages, the more traffic your website generates. Apart from this, SEO is also accountable for improving user experience. Hopefully, the tips mentioned above will help you improve your SEO to a great extent. Read even more details at Carina Hatton.

Now Google says it can pinpoint that useful passage, which drives the page up in the rankings. Here’s how Google describes it: “By better understanding the relevancy of specific passages, not just the overall page, we can find that needle-in-a-haystack information you’re looking for. This technology will improve 7% of search queries across all languages as we roll it out globally.” Google also expects to provide better results for precise topics. As Google explained in the same announcement: “If you search for ‘home exercise equipment,’ we can now understand relevant subtopics, such as budget equipment, premium picks, or small space ideas, and show a wider range of content for you on the search results page.” My sense is it will be tougher to rank for broad phrases and easier to rank for long-tail phrases. To be successful with subtopics, your site should support long-tail keyword phrases. Given recent machine-learning and AI advancements, you don’t need to keep repeating the long-tail phrase in the content. Include it in the content, then support it by using similar phrases. Maybe your phrase is “winter and cold weather running gear.” Work that into the page title, page content header, etc. But use related phrases in the content, including image names and alt text such as “jackets” and “running in the rain.”